So Sincere always had an interest in music. At age sixteen he started dancing in a rapgroup called T.O.P They performed in holland , Germany and Belgium. After a while he started to explore hisother skills and began to perform as a rapper. The group performed dancehall and rap. In that time he helped friends who had their own record label. They had a lot of work and were always busy with music.

After a while, producing music caught his eye. Therefore he put rapping on a pause. He got really into producing and the organisation of events. During this time he met a lot of people who are also in the industry. Everything was going well and a bright future was in sight.

One day the owners of the label decided to split up and go their own way so Sincere was back at one. Fortunately he maintained his contacts. As a result of the situation So Sincere also decides to take a break and focus on other activities. But music always kept his interest.

So sincere: I see so many talents but nowadays they don't get a chance from the established records. So for me it's clear, i had to strat my own label to give talented people a chance. A lot of people are working in the music industry without any result. Our label only consists of people who acknowledge hard working, commitment and dedication to get result. Together we will achieve success. Only the strong one will survive this bizz.

So in 2006 So Sincere starts his own record label Wisecash Records.
This Record Label gives talented artist the chance to present themselves to a bigger audience.